Jensen Huang held his annual CES keynote earlier this week and lifted a veil on the next evolution in AI: the application of LLM technology to physical AI.
Even though 2025 will be all about agentic AI, their Cosmos world model will have a much more profound long-term impact on the world of business.
Cosmos is a world foundation model platform that’s set to democratize physical AI development in ways previously unimaginable. But what does this mean for your business? Let’s break it down.
AI Everywhere Unlocked ✔️
Imagine being able to train robots, autonomous vehicles, or smart manufacturing systems without the massive infrastructure costs and safety risks of real-world testing. That’s exactly what Cosmos delivers. This platform can process an astounding 20 million hours of video data in just two weeks – a task that would have taken years with traditional methods.
For business leaders, this translates to:
- Dramatically reduced R&D costs
- Faster time-to-market for AI-powered products
- Lower barriers to entry for AI innovation
Why This Matters Now
The timing couldn’t be more critical. As businesses race to integrate AI into their operations, NVIDIA’s open model license approach means you don’t need to be a tech giant to leverage world-class AI capabilities. Companies like Uber and XPENG are already jumping on board, showcasing the platform’s versatility across industries.
How To Access Cosmos
For those looking to stay ahead of the AI curve, Cosmos represents a crucial opportunity. The models are available under the NVIDIA open model license (free for commercial use) through the Hugging Face model hub and NVIDIA’s NGC catalog, making them accessible for businesses of all sizes. You will need to pay for your compute, though :)
The Bottom Line
NVIDIA’s Cosmos isn’t just another tech announcement – it’s a fundamental shift in how businesses can apply AI. By combining physical AI capabilities with unprecedented accessibility, it opens doors for innovation that were previously locked to all but the largest tech companies.
As we’ve seen time and again, the businesses that thrive are those that recognize and act on game-changing technologies early. Cosmos represents exactly that kind of opportunity.
Links for further reading:
The $20M Secret Behind Today’s Top Personal Brands
Think building a personal brand is just about posting on social media? Think again. Today’s most successful digital entrepreneurs have cracked a fascinating code - and it’s revolutionizing how business gets done online.
Let’s peek behind the curtain of five of the most influential personal brands today: Matt Grey, Dan Koe, Alex Hormozi, Tim Denning, and Mark Manson. What we found might surprise you.
The Million-Dollar Newsletter Myth
While newsletters are table stakes, they’re rarely the primary revenue driver. The real money? It’s still in high-ticket courses and programs:
• Matt Grey’s FounderOS brought in ~80% of his $13.8M in earnings in 2024
• Dan Koe’s Kortex made him $1.6M last year, ~70% of his 2024 revenue
• Mark Manson’s course is bringing in ~$1M annually, with his interactive self-help programs generating $5-10M
• Tim Denning’s writing courses and coaching make him ~$5M annually
... but there is one odd duck in the pond - Alex Hormozi.
The Hormozi Effect
Even though Alex made around $4M from his socials last year, instead of focusing on digital products he’s turned his personal brand into a deal-flow machine:
• His team of 15-50 FTE produces 250 pieces of content weekly, and he's scaling to 1,000 in 2025
• His socials generates 400+ inbound partnership inquiries monthly
• Uses content creation to attract business owners for potential partnerships
And as a cherry on top, his massive online presence allows him to promote Skool (his online community SaaS app) with virtually no additional costs!
The Key Takeaway for Business Leaders
While courses dominate revenue streams for most personal brands, Hormozi’s approach shows how a strategic personal brand can become a powerful lead generation tool for larger business objectives.
And building a personal brand starts with building a community - which Lenny Rachitsky executed to perfection when he launched the paid edition of his newsletter: https://growthinreverse.com/lennys-paid-newsletter/
What This Means for You
Whether you’re a business leader, marketing executive, or founder, these insights reveal two clear paths:
- The Product Path: Building high-ticket digital products with your expertise
- The Partnership Path: Using content to drive business development and deals through online communities
The choice depends on your ultimate business objectives - but either way, the numbers show that strategic personal branding is no longer optional in today’s digital landscape.
This week in AI
- NVIDIA CES 2025 keynote: NVIDIA made a bunch of exciting product announcements in a high level keynote at CES earlier this week. Besides the Cosmos World Foundation model, they also announced an AI desktop supercomputer to be priced at USD3000 and released later this year ("Project DIGITS"), as well as huge efficiency and cost improvements for their new line of flagship microchips.
- Agentic AI was the talk of the town this week, with everyone from Jensen Huang to Sam Altman and Satya Nadella proclaiming 2025 would be the "year of agentic AI", a "multi-trillion dollar opportunity". Something to look into, if you haven't already 🤔
- The World Economic Forum released their 2025 Future of Jobs Report earlier this week and they didn't mince any meat: they expect that by 2030, the share of human effort in producing economic value will drop from the 47% it is today to 33% by 2030. Machines are taking over.
